AI in Sales Symposium
AI in Sales Symposium
FEBRUARY 12, 2025
9:30 a.m. - 1:00 p.m.
@ Penn State Harrisburg
Capital Union Building (CUB), Room 210
presented by Truist
Connect with Industry Leaders
Join us for the AI in Sales Symposium. Join in the discussion and discover how AI is transforming the sales industry. This event will bring together top industry leaders, accomplished academics, and aspiring students for a day of thought-provoking discussions, dynamic networking, and actionable insights.
- Hear from our keynote speaker Dr. Rodriguez, Sales Expert and Researcher
- Connect with the regional innovation ecosystem
- Discover breakthrough research in AI
Agenda
The symposium is a half-day event featuring a keynote presentation, panel discussion and networking lunch
- 9:30 a.m. Registration
- 10:00 a.m. Welcome Address
- 10:05 a.m. Keynote Address: The State of AI in Sales with Dr. Michael Rodriguez
- 10:45 a.m. Coffee Break
- 11:00 a.m. Panel Discussion
- 12:00 p.m. Networking Lunch
- 1:00 p.m. Close
Meet Our Keynote Speaker
Dr. Michael Rodriguez
Assistant Professor of Marketing, East Carolina University
Dr. Michael Rodriguez is a distinguished sales educator, researcher, and consultant with over 25 years of experience in professional selling, sales technology, and analytics. As a thought leader in sales innovation, he has dedicated his career to advancing the understanding of customer relationship management (CRM), artificial intelligence (AI), and generative AI in sales processes. Dr. Michael Rodriguez currently serves as a Professor at East Carolina University and as Fellow for the Twilley Sales Academy of Sales Leadership. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won “Outstanding Dissertation Award” for his research on CRM.
His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business-to-Business Marketing and recently published a book "Generative AI in B2B Sales: Boost Your Sales Strategy with AI Technology".
Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds.
Meet Our Panelists!
Chris Lilly
Regional Account Executive - Healthcare Services at TEKsystems
Chris is a regional account executive with TEKsystems., a leading IT staffing agency that specializes in connecting companies with technology talent, providing services like recruitment, talent management, and consulting across a wide range of IT disciplines
Dave Cawley
SAP Consultant
David Cawley is a seasoned SAP consultant and the founder of Cawley Consulting, a firm established in 1998 that serves prominent clients in central Pennsylvania, including the HIGH Companies, Carlisle Construction Materials, the Pennsylvania Turnpike, and the US Navy. David's work focuses on integrating SAP solutions to streamline business processes and enhance operational efficiencies.
Aiden Beiler
Penn State Harrisburg Student and Entrepreneur
Aiden Beiler is a Penn State Harrisburg student majoring in Finance. He is also an entrepreneur and co-founder of Beiler & Stoltzfus Marketing, a marketing agency based in Lancaster, PA, focused on helping small to medium-sized businesses grow.
Join us.
Whether you’re a seasoned professional or just starting out, this event offers valuable insights and networking opportunities for everyone. The event is free and open to the public.
- Sales & Marketing Professionals
- Academic Leaders in Business and Industry
- Students interested in the application of AI in sales
Directions & Other Info
Contact Information
For questions or additional information, please contact Dr. Hashemi
Email: hfh5321@psu.edu
Sponsors and Collaborators
The event is brought to you by Truist in partnership with the Penn State Harrisburg Professional Sales Education Center and the Harrisburg Launchbox
Direction and Parking
Parking on campus is waived for the day: https://harrisburg.psu.edu/new-student-orientation/directions-parking
Penn State Harrisburg Professional Sales Education Center
The Professional Sales Education Center provides our students with the knowledge, training, and tools they will need to succeed in their future careers as sales professionals. The Vision for the Penn State Professional Sales Education Center (PSEC) is to serve the region as a resource for professional sales education, leadership development, and research/scholarship with support from our Marketing Faculty, Sales Lab, Corporate Partners, and Alumni.