AI in Sales Symposium
AI in Sales Symposium II, From Hype to Revenue: AI’s Real Impact on Sales
March 25th, 2026
9:30 a.m. - 1:00 p.m.
@ Penn State Harrisburg
Capital Union Building (CUB), Room 210
presented by Truist
FREE Event - Breakfast and Lunch provided
Connect with Industry Leaders
Join us for the AI in Sales Symposium. Join in the discussion and discover how AI is transforming the sales industry. This event will bring together top industry leaders, accomplished academics, and aspiring students for a day of thought-provoking discussions, dynamic networking, and actionable insights.
- 2026 keynote speaker: Dr. Howard Dover
- Connect with the regional innovation ecosystem
- Discover breakthrough research in AI
Agenda
The symposium is a half-day event featuring a keynote presentation, featured conversation and networking lunch
- 9:30 a.m. Registration & Executive Networking Breakfast
- 10:00 a.m. Welcome Address
- 10:05 a.m. Keynote: AI in Sales 2026 – the next step
- 10:45 a.m. Coffee & Connection Break
- 11:00 a.m. Practitioner Spotlight: Deploying AI Sales Agents in the Real World (Suresh Madhuvarsu)
- 11:15 a.m. Featured Conversation: Dr.Howard Dover & Suresh Madhuvarsu
- Noon: Leadership Networking Lunch, TRUIST talk, hands-on workshop
- 1:00pm Closing Reflections: What’s Next for AI in Sales
Our 2025 Keynote Speaker
Dr. Howard Dover
Director of the Center for Professional, University of Texas at Dallas
Dr. Howard Dover is Director of the Center for Professional Sales at the University of Texas at Dallas and a nationally recognized authority on sales technology, artificial intelligence, and sales capability development. He advises organizations, revenue leaders, and technology firms on how the sales function is evolving and how to build teams for an AI-driven market.
At UT Dallas, Dr. Dover leads the redesign of sales education around AI, including the AI for Sales Certificate. He also directs the Sales Technology Landscape Project, tracking the global sales technology ecosystem; the Business Acumen Project, focused on developing commercial thinking and curiosity in sales talent; and the Pulse Report, which distills insights from more than 2,000 executive interviews into biannual industry reports.
He has been invited to present at Gartner’s CSO Conference, Dreamforce, and Emblaze, and serves as the Sales Technology Expert for the Sales Educators’ Academy. His research earned the 2025 Best AI Paper Award in Marketing Science. He is the Amazon bestselling author of Sales Innovation Paradox.
His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business-to-Business Marketing and recently published a book "Generative AI in B2B Sales: Boost Your Sales Strategy with AI Technology".
Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds.
Our Exectutive Speaker
Suresh Madhuvarsu
CEO/Co-Founder Product10x & SalesTable
Suresh Madhuvarsu is a seasoned technology leader, entrepreneur, and product executive with over two decades of experience building and scaling B2B SaaS and mobile products. He is the Co-Founder and CEO of Salestable AI, a sales readiness and revenue-enablement platform for SMBs, and Co-Founder and Partner at Product10x Accelerator, where he supports early-stage startups in refining product strategy and accelerating growth.
Throughout his career, Suresh has helped build and scale more than 10 technology products that have driven significant revenue growth, including solutions that have been successfully acquired. He is an active mentor and advisor within the startup ecosystem, particularly in SaaS and emerging technology sectors.
Suresh holds an MBA in Entrepreneurship and Marketing from the University of California, Davis, and a Bachelor’s degree in Computer Science and Mathematics from Cochin University of Science and Technology.
Join us in 2026!
Whether you’re a seasoned professional or just starting out, this event offers valuable insights and networking opportunities for everyone. The event is free and open to the public.
- Sales & Marketing Professionals
- Academic Leaders in Business and Industry
- Students interested in the application of AI in sales
Directions & Other Info
Contact Information
For questions or additional information, please contact Dr. Hashemi
Email: hfh5321@psu.edu
Sponsors and Collaborators
The event is brought to you by Truist in partnership with the Penn State Harrisburg Professional Sales Education Center and the Harrisburg Launchbox
Direction and Parking
Parking on campus is waived for the day: https://harrisburg.psu.edu/new-student-orientation/directions-parking
Penn State Harrisburg Professional Sales Education Center
The Professional Sales Education Center provides our students with the knowledge, training, and tools they will need to succeed in their future careers as sales professionals. The Vision for the Penn State Professional Sales Education Center (PSEC) is to serve the region as a resource for professional sales education, leadership development, and research/scholarship with support from our Marketing Faculty, Sales Lab, Corporate Partners, and Alumni.