It’s a good time to start up.

Did you know you can tap into LinkedIn algorithms and little-known strategies to build your business and outshine your competitors?
In this session you will learn how to:

• Build a LinkedIn profile like a rock star
• Attract prospective customers and referral partners with proven content strategies
• Use LinkedIn groups to expand your network
• Optimize your LinkedIn advertising opportunities
• Tap into key LinkedIn algorithms to stand out from your competition

Presented by Brooke Miles, Founder of Delaware ShoutOut, a social media training firm that has helped hundreds of business owners to create a social media experience that’s just right for them

Privacy is just a cost of doing business – or is it? Learn how privacy and confidentiality can protect your business interests beyond regulatory compliance and risk management. A panel of experts will discuss practical and legal aspects for maintaining privacy and confidentiality, including during new product and service creation, new venture formation, new market entrance, customer relationship management, negotiations, and other decision points across the business lifecycle. We’ll examine a range of techniques, from cybersecurity to productivity monitoring to privileged communications, to protect your assets and business interests in the information age.

Hosted by the Berks LaunchBox, the Harrisburg LaunchBox, the Kutztown SBDC, and Invent Penn State.

Build your business idea and craft your elevator pitch in 1 week! Startup Challenge is an action-packed startup intensive for community, students, and professionals with early-stage business ideas..

Whether you are an experienced entrepreneur or just starting out, Startup Challenge gives you the structure and support to build a business model and craft a powerful pitch and compete for prizes!

Have a business idea? Figure out how to turn it into a viable business. Idea TestLab is a "customer discovery" investigation designed to help you better understand the customer, the problem you're trying to solve, and how to provide value in a differentiated way. This 6-week intensive program will be offered virtually for fall 2020.