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Positioning Your Business for Success in a Competitive Market
June 9, 2020
Free Webinar –Tuesday, July 7th, 2020, 3:30 pm – 5 pm
Whether you’re developing your business plan or are running your business now, competing in a crowded market requires strong positioning strategies.
In this hands-on workshop, participants will analyze their business competition and target customer base to identify competitive advantage and determine how best to deliver value to customers in a differentiated way. The workshop will also address customer segments, demand creation, and other strategic marketing skills.
In partnership with Small Business Administration, Community First Fund, African American Chamber of Commerce of Central PA, and The City of Harrisburg.